Say No to No

Found this inspiring ad copy of Shell energy in a magazine . Wanted to share it with you.


SAY NO TO NO

Isn't it high time someone got negative about negativity?
Yes it is.
Look around. The world is full of things that, according
to nay-sayers, should never have happened.
"Impossible."
"Impractical."
"No."
And yet "yes"
Yes, continents have been found.
Yes, men have played golf on the moon.
Ye, straw is being turned into biofuel to power cars.
Yes, yes, yes.
What does it take to turn no into yes?
Curiosity. An open mind. A willingness to take risks.
And when the problem seems most insoluble, when the
challenge is hardest, when everyone else is shaking
their heads, to say: let's go.

http://www.metronirvana.com

1 comment:

Anonymous said...

How true! When you say 'yes', you automatically change your perspective. You flip over from the negative or the undecided to the positive, seeing new possibilities.